BUILT BY A NAVY SEAL

Measures your reps.
Changes your next set.

A sensor that mounts to your barbell, paired with Ve Coach—the system that turns every rep into the next load decision.

CLAIM FOUNDING PRICING · $149.99 GET THE BUILD REPORTS

Hardware $249.99 $149.99, charged today, saving $100. The required Ve Coach membership begins when your unit activates: $14.99 $9.99 per month, saving $5 every month. Keep the $9.99 founding rate for as long as your membership remains continuously active.

WATCH IT END A SET

The decision: one recorded set from first rep to adjusted next set

CHAPTER 01 · ONE SET, START TO FINISH

The bar starts talking.

Deadlift, 320 lb. The sensor reads every rep at the source. Three reps in: 0.61, 0.58, 0.52.

320 lb
LOAD ON THE BAR
0.61 m/s
REP ONE

CHAPTER 01 · THE THRESHOLD

Rep four is the one that matters.

Bar speed falls to 0.41, a 33 percent drop. Ve Coach reads that moment and ends the set.

0.41 m/s
REP FOUR
33%
VELOCITY LOSS

CHAPTER 01 · THE ADAPTATION

The next set screen shows the load reduced.

Ve Coach turns the completed set into the next decision. The load moves to 270 with the reason attached, at the bar, in the ninety seconds you have.

320 → 270
LOAD, NEXT SET
CLAIM FOUNDING PRICING · $149.99

$149.99 charged today. A membership is required for the coaching to run: $9.99 per month, billed monthly from activation until you cancel. After the Founding 300, $249.99 hardware and $14.99 per month.

RECORDED REP DATA · VE COACH DECISION

Product interface showing a recorded deadlift set at 320 pounds. Rep four is 0.41 metres per second, a 33 percent velocity loss.
Rest interface showing the set recap and the next set prepared at 270 pounds.
Load adjust interface showing the next set set to 270 pounds with the reason attached.

WHY ANOTHER SENSOR

Your watch watches you.
Velocity watches the bar.

Apple Health tells Ve Coach how you arrived. The Velocity sensor shows how you are performing. Ve Coach uses both to decide what changes.

The decision that changes a session happens in about ninety seconds, standing over a loaded barbell, with nobody there to make it with you.

Meet Ve Coach: how the system understands the athlete

CHAPTER 01 · ATHLETE MODEL

It starts by learning how you train.

Ve Coach asks what you train for, how long you have trained, how often you can train and what equipment you have. Those answers become your athlete model, and every decision after this is made against it.

The sensor captures each rep. Your membership turns those reps into an evolving athlete model, connecting training history, readiness and live performance so Ve Coach can personalize what comes next.

STEP 1 OF 5 · ATHLETE PROFILE

Screen 1 of 11. Welcome.

Onboarding welcome screen. Ve Coach offers to build your athlete model.
STEP 1 OF 5 · ATHLETE PROFILE · Welcome
Goal selection. Four training goals, each mapped to a bar speed range. Max Strength is selected at 0.15 to 0.50 metres per second.
STEP 1 OF 5 · GOAL · What are you training for?
Experience selection. Three tiers, each mapped to a starting velocity loss threshold. Trained is selected at a 20 percent cutoff.
STEP 1 OF 5 · EXPERIENCE · How long have you trained?
Training frequency. Four days per week is selected, with Monday, Wednesday, Friday and Sunday marked as preferred days.
STEP 2 OF 5 · FREQUENCY · How many days per week?
Equipment selection. A controlled list of eight options, with barbell and plates, squat rack, bench, dumbbells and bodyweight selected.
STEP 2 OF 5 · EQUIPMENT · What equipment do you have?
Processing screen. Goal, experience, threshold, schedule and equipment resolve into a structured profile.
STEP 2 OF 5 · BUILDING · Building your athlete model
Completed athlete model. Max strength, trained, a 20 percent starting threshold, four days per week, and the selected equipment, with Apple Health, sensor pairing and baseline listed as the next steps.
STEP 2 OF 5 · ATHLETE MODEL · Your starting model
Readiness screen. Ve Coach reads HRV, sleep and resting heart rate from Apple Health each morning.
STEP 3 OF 5 · READINESS · Handoff to readiness
Authorization handoff. Apple Health will ask which data you want to share.
STEP 3 OF 5 · AUTHORIZATION · Authorization handoff
Apple Health connected, sharing sleep, heart-rate variability and resting heart rate with read access only.
STEP 3 OF 5 · CONNECTED · Apple Health connected
Synchronizing today’s context: reading recovery, comparing with your baseline, reviewing recent training, building today’s session.
STEP 3 OF 5 · SYNCHRONIZING · Synchronizing

CHAPTER 03 · PLAN

Today’s plan is built for today.

Before the first working set, Ve Coach adjusts the session using recovery context, recent performance and the athlete’s plan.

82% → −5%
LOADS ADAPTED TO READINESS, ON SQUAT

Today’s session, adapted.

Start the workout to see today’s read.

CHAPTER 04 · ASK

Ask why, and get the reasoning.

Every decision Ve Coach makes is one you can interrogate. It answers from your own readiness, your baseline and the session in front of you.

Your recovery was below your recent baseline this morning, so I reduced today’s squat target by 5%.

CHAPTER 05 · CONFIRM

Warm-up decides whether the call was right.

The pre-session decision is a hypothesis until the bar moves. Ve Coach checks your warm-up velocity against what it expected, then holds the adjustment or gives the load back.

1.16 m/s
WARM-UP AT 135 LB
~6%
FORECAST SLOWING, TOP SET

CHAPTER 06 · LEARN

Your data explains what comes next.

Ve Coach connects the pattern across sessions and turns it into a specific coaching decision. The athlete model that started in setup keeps sharpening on every session you record.

Squat is climbing 2× faster than bench. Add a pause-bench day.
CLAIM FOUNDING PRICING · $149.99 GET THE BUILD REPORTS

$149.99 charged today. A membership is required for the coaching to run: $9.99 per month, billed monthly from activation until you cancel. After the Founding 300, $249.99 hardware and $14.99 per month.

SYNCED FROM APPLE HEALTH

Today screen showing Speed Squat Day with loads adapted to 82 percent readiness and 5 percent off the squat, above the day’s plan.
Today’s read. Recovery context, comparison with the athlete’s baseline, today’s objective, and the resulting 5 percent squat reduction, with a begin warm-up control.
Today screen: Speed Squat Day, loads adapted to 82 percent readiness and 5 percent off the squat, with the day’s plan below.
Ramp-up screen. Warm-up set two of three at 135 pounds moving 1.16 metres per second, with Ve Coach forecasting the top set will slow about 6 percent.
Track screen: projected one rep max, squat load to velocity profile, and a Ve insight reading squat is climbing twice as fast as bench, add a pause-bench day.

THE HARDWARE

One module. Two mounts.

The same sensor goes on the bar or on the body. In the box: the module, both mounts, and your founding place in shipping order.

The Velocity sensor clipped to a loaded barbell
MOUNT 01 · ON THE BAR

Bar mount

Direct load velocity, measured on the bar itself.

The Velocity sensor worn on the body during loaded work
MOUNT 02 · BODY WORN

Body mount

Athlete and load moving together, for loaded work beyond the bar.

High-frequency motion sensing at the source, connected to the Velocity app over Bluetooth. AVAILABLE

CLAIM FOUNDING PRICING · $149.99

$149.99 charged today. A membership is required for the coaching to run: $9.99 per month, billed monthly from activation until you cancel. After the Founding 300, $249.99 hardware and $14.99 per month.

WHO IT IS FOR

If you train alone, you are coaching yourself.

01

The strength athlete

You know what the programme says. You do not know whether today's fourth rep was the one to stop on.

02

The tactical athlete

Different facility, changing schedule, and often no strength coach beside the bar.

03

The coach

Twenty athletes, one set of eyes, and bar speed you cannot judge from across the floor.

EVIDENCE

Measured, then checked.

INTERNAL ENGINEERING CHECK · NOT INDEPENDENT VALIDATION

In an internal synchronization check, the sensor identified all ten video-labelled repetitions.

Max Darsonval, founder and chief executive of Velocity AI
One week I trained with world class coaching. The next I was alone with a barbell in a plywood gym overseas. Same standard. Half the guidance.

So I built the coach that travels.
MAX DARSONVAL · FOUNDER & CEO

Velocity has been tested with experienced tactical athletes since June 2026. Results publish when they clear our own bar, and founding members read them first.

Patent pending. Filed as one invention: sensor, engine and decision loop. Pending means filed and under examination, not granted.

Navy SEAL Foundation

Proud Partner of the Navy SEAL Foundation, a nonprofit supporting the SEAL community and their families.

GovX

GovX marketplace partner. The members only store for those who serve.

NVIDIA Inception program

Member, NVIDIA Inception. NVIDIA's startup program.

SEAL Future Foundation

SEAL Future Foundation pilot partner. Pilot agreement signed July 2026.

CLAIM FOUNDING PRICING · $149.99

$149.99 charged today. A membership is required for the coaching to run: $9.99 per month, billed monthly from activation until you cancel. After the Founding 300, $249.99 hardware and $14.99 per month.

FOUNDING ACCESS

The founding 300.

Founding members save $100 on the hardware, and $5 every month.

Standard hardware price$249.99 Founding hardware price$149.99 HARDWARE · ONE TIME SAVE $100
Standard membership price$14.99/mo Founding membership price$9.99/mo MEMBERSHIP · REQUIRED SAVE $5 EVERY MONTH
CLAIM FOUNDING PRICING · $149.99

Hardware is charged today. The required Ve Coach membership begins when your unit activates. Keep the $9.99 monthly founding rate for as long as your membership remains continuously active. After the Founding 300: $249.99 hardware and $14.99 per month.

ARRIVES
The Velocity sensor, both mounts, and your founding place in shipping order.
MEMBERSHIP
$9.99 per month, required, billed monthly from activation until cancelled. The coaching does not run without it. Your $9.99 rate is locked for as long as your membership stays active. After the Founding 300 the membership is $14.99 per month. Membership terms are presented before activation.
SHIPPING
We are building to ship founding orders in December. Manufacturing is not locked, so this is a target and not a promise. If it moves, founding members hear it first.
ORDER
Founding units ship in order of purchase.

Cancellation and refund terms are published at checkout and apply to your order.

Founding members receive the first production units in purchase order, plus ongoing product and performance reports from Velocity.

  • 01 First production units, shipped in order of purchase
  • 02 Founding hardware pricing
  • 03 Founding-member product and performance reports

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BEFORE YOU ASK

Questions.

Your watch measures your body between sessions. Velocity measures the barbell during them. Apple Health tells Ve Coach how you arrived, the sensor shows how you are performing, and Ve Coach uses both to decide what changes. Wear both.

A motion sensor mounted on the bar or on the body captures the movement directly. The sensor measures movement from its mounted position rather than relying on manual logging.

Velocity measures movement at the mounted position on the bar or the body, which is where the load actually travels.

The sensor measures your set and Ve Coach makes the decisions shown on this page. Hardware ships to founding members in December. Manufacturing is not locked, so that date is a target and not a promise.

We are building to ship founding orders in December. Manufacturing is not locked, so that is a target and not a promise. Founding members hear first if the date moves, and units ship in order of purchase.

The sensor is hardware and you buy it once. The coaching is software that keeps changing, and the membership is what funds that. It is required — the coaching does not run without it — and it is billed monthly from activation until you cancel. Founding members pay $9.99 per month. After the Founding 300 it is $14.99 per month. Membership terms are presented before activation.

No. It runs inside your programme and makes the call you cannot make from inside the set.

Founding pricing and the first production units. Founding is $149.99 hardware and $9.99 per month; after the Founding 300 it is $249.99 and $14.99 per month. Cancellation and refund terms are published at checkout, so read them before you decide.
CLAIM FOUNDING PRICING · $149.99

$149.99 charged today. A membership is required for the coaching to run: $9.99 per month, billed monthly from activation until you cancel. After the Founding 300, $249.99 hardware and $14.99 per month.

// ONE LAST THING

Performance should not depend on where you are standing.

$149.99 today, and a required $9.99 per month membership from activation. After the Founding 300: $249.99 and $14.99 per month. Founding units ship in order of purchase.

CLAIM FOUNDING PRICING · $149.99 GET THE BUILD REPORTS

Hardware $249.99 $149.99, charged today. Required membership $14.99 $9.99 per month from activation until cancelled. Founding members save $100 on the hardware and $5 every month. Cancellation and refund terms are published at checkout.