FOUNDED BY A NAVY SEAL · FOUNDING 300
Measures your reps.
Changes your next set.
Velocity reads every rep—on the bar or on your body, including machine exercises. When performance crosses your threshold, Ve Coach ends the set, adjusts the next load, and explains why.
On the bar. On your body. On machines. Every rep informs your next set.
$149.99 today. No membership charge today. Ve Coach begins at activation, after delivery: $95.90/yr or $9.99/mo, your choice then. Founding units target December shipping.
WATCH IT END A SETPARTNERS & PROGRAMS
Proud Partner of the Navy SEAL Foundation, a nonprofit supporting the SEAL community and their families.
GovX marketplace partner. The members only store for those who serve.
Member, NVIDIA Inception. NVIDIA's startup program.
SEAL Future Foundation pilot partner. Pilot agreement signed July 2026.
THE COMPLETE COACHING LOOP
Every rep builds the next decision.
Ve Coach connects your athlete model, Apple Health, program, and live bar speed to the next load decision.
05 / 08 · LIVE SET
Rep four changes the plan.
0.41 m/s. 33% velocity loss. Ve Coach calls the set when the threshold is crossed.
THE HARDWARE
One module. Two mounts.
The same sensor goes on the bar or on the body. In the box: the module, both mounts, and your founding place in shipping order.
Bar mount
Direct load velocity, measured on the bar itself.
Body mount
Athlete and load moving together, for loaded work beyond the bar.
High-frequency motion sensing at the source, connected to the Velocity app over Bluetooth. FOUNDING PRE-ORDER
FOUNDED IN THE FIELD
Founded by a Navy SEAL. Tested under the bar.
One week I trained with world-class coaching. The next I was alone with a barbell in a plywood gym overseas.
Same standard. None of the guidance.
So I founded Velocity.
Developed through real training sessions with experienced tactical athletes. Built for the moment when the plan meets the bar.
PATENT PENDING.
FOUNDING ACCESS
Own the first generation. Keep the founding rate.
The first 300 receive the complete system for $149.99 and Ve Coach from activation for $95.90 a year or $9.99 a month, chosen after delivery. No membership charge today.
$149.99 today. No membership charge today. Ve Coach begins when your unit activates, after delivery, at $95.90/year or $9.99/month, your choice then. Keep that founding rate while continuously active.
- IN THE BOX
- The Velocity sensor, bar mount, and body mount.
- COMPATIBILITY
- Built for iPhone at launch. Apple Health connection is optional and adds recovery context to Ve Coach.
- VE COACH
- $95.90 per year or $9.99 per month, chosen at activation after delivery. No membership charge today. Ve Coach powers the program, interprets every set, and changes what comes next. Cancel anytime.
- SHIPPING
- Founding units target December shipping, in order of purchase.
- GUARANTEE
- 30 days from delivery. Return it for a full refund of the purchase price. We pay return shipping.
30-day guarantee from delivery · Free return shipping · Cancel Ve Coach anytime
Send me the build reports
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Ask a product specialist anything about the sensor, Ve Coach, pricing, membership or delivery. Answers are generated by an AI assistant and each reply is labelled either AI ANSWER or SAVED ANSWER; the offer and the questions below remain the authoritative terms. It has no access to your account, health or training data. Do not enter personal or health information.
$149.99 today · No membership charge today · Ve Coach $95.90/yr or $9.99/mo, chosen at activation after delivery · Founding units target December shipping.
EVERYTHING THAT MATTERS
Know exactly what you’re buying.
THE NEXT SET IS THE PRODUCT
Stop guessing. Train on what is actually happening.
One sensor. Two mounts. A complete program that adapts to how you perform.
$149.99 today · Ve Coach $95.90/yr or $9.99/mo, chosen at activation · 30-day guarantee from delivery